When it comes to developing a strategic presence on LinkedIn, many social media managers employ a similar process. Step one: Set up a company page. Step two: Nag everyone you know to follow it. Step three: Neglect LinkedIn from this point forward. Although it may be easy to implement, this approach does little to leverage LinkedIn’s tremendous power as a branding platform. If you want to increase brand equity and bolster your credibility, you need to get your followers talking about your conte...
When it comes to developing a strategic presence on LinkedIn, many social media managers employ a similar process. Step one: Set up a company page. Step two: Nag everyone you know to follow it. Step three: Neglect LinkedIn from this point forward. Although it may be easy to implement, this approach does little to leverage LinkedIn’s tremendous power as a branding platform. If you want to increase brand equity and bolster your credibility, you need to get your followers talking about your conte...
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